Designing Demand

Designing Demand has been created by the Design Council and is part of the government’s national package of publicly funded business support products, Solutions for Business.

Designing Demand is a business support programme which helps businesses discover how to become:

• more innovative
• more competitive
• more profitable

A range of partners across the UK are delivering Designing Demand, with hundreds of businesses benefiting, daily. The Design Programme is delivering this ground breaking programme across the South West.

Designing Demand works by giving businesses the skills to exploit design by spotting opportunities, briefing designers effectively and running design projects that deliver real results.

Through Designing Demand, management teams get practical hands-on support and mentoring from design advisers. These design advisers are Design Council approved experts, selected for their outstanding track record solving business problems with global brands from Virgin Atlantic and Proctor & Gamble, to BT and Unilever. This unique support boosts competitiveness, speeds up growth and improves the bottom line, by putting design at the centre of your business strategy.

By the end of the programme your management team will have successfully managed a design project that achieves the unique objectives of your business, driving it forward with renewed confidence.

In the South West, The Design Programme delivers two core elements of Designing Demand and they are:

Generate – Support for a wide range of design projects

Innovate – Intensive support for technology ventures

For detailed information about Designing Demand and to see examples of success stories across the UK, please go to www.designingdemand.org.uk